Is your website letting you down? Not sending the right message? Not very visible? We offer free website audits to highlight areas for improvement.
Some business owner believe that having any website presence is better than none. We disagree. A poor website puts potential customers off your business, damages your credibility and creates an opportunity for competitors to grow their market share at your expense.
We would be happy to conduct an audit of your site and assess its strengths and weaknesses. We use different diagnostic tools that help us assess how well your website is performing. We combine this with our knowledge and experience to build up a picture of the current value of the site and we then suggest areas where it can be improved.
Here are the key areas we look at:
- Design – what visual impact does it have? Is it attractive to look at? Does it tie in with other online marketing activity and offline marketing activity?
- Function – is it easy for users to find what they are looking for? Is the content well structured in an intuitive way? Do pages load quickly?
- Sales – does it deliver in terms of sales goals? Does it push the areas of the your business that should be pushed?
- Search Engine Optimisation – Is the site easy to find using search engines? Does your site show up when relevant search phrases are entered by potential customers on Google and other search engines?
- Visitor traffic – how many visitors does the site attract? How many of these enquire? How many then become customers?
If you have an existing site, you should be asking the above questions about your site on an annual basis at an absolute minimum. The very best websites are under constant review and that is why they are the best. Allow us to help you in this very important task.
