Guide to Fixing What's Wrong with Your Existing Website

Some web design companies will offer an audit of your existing website as part of their service. Some charge for this and others use the service to attract leads for their business.

The purpose of this audit is to highlight areas where your existing website can be improved such as:

  • better navigation structure – making the relevant content easier to get to
  • improvements to design
  • making the site layout match your sales goals more effectively
  • better search engine optimisation – i.e. making your website easier to find
  • tidying up the programming code to make pages load faster
  • using higher quality photography

The best audits will also include diagnostic testing which involves running your website through third party software applications that identify areas where the site may not be performing optimally.

If you are considering a refurb of your existing site or thinking of building a brand new one, this is a good place to start and it can help you when drafting the brief for your web project.

Check Out Our Other Guides

Below is a list of other guides that you may be interested in reading:

  1. Website Design and Development
  2. Content Management Systems (CMS)
  3. Search Engine Optimisation (SEO)
  4. Search Engine Marketing (SEM)
  5. Selling Products & Services Online
  6. 11 Tips for Choosing Your Web Design Company
  7. Common Mistakes with Website Projects
  8. Email Marketing & Information Marketing
  9. Fixing What's Wrong With Your Existing Website
  10. Social Networking Websites