Our client manager, Ronan, hates the word 'guru'. So we have to describe him as simply being 'knowledgeable' when it comes to social media.
As an official political 'anorak' you will find him tweeting away at night on twitter hashtags such as #vinb #rtefl #twip #rtept. He's also pretty active on Facebook and Linkedin. He was recently asked to write an article for Business and Finance in their 'Management Clinic' feature.
I know. 'Twitter' and 'Late Late Show' should not sit together in the same sentence. The former is a still-emerging micro-blogging technology that has captured the imagination of both IT types and the general population who want to join a wider 'conversation'. The latter has been considered a great example of the deep malaise affecting more traditional media.
Ironically, on Friday night, Twitter helped play witness to a remarkable turnaround in the fortunes (albeit one swallow doesn't make a summer) of the 47-year-old chat show dinosaur.
There was a considerable amount of tweeting all through Friday night but it still failed to officially 'trend'. Most likely down to the fact that the tweets were spread across three hashtags (#latelate #latelateshow #lltub).
The perfect trend?
This was a fine example…
