Have you heard the one about the online business that tried and tried and tried, for months and months and months, to get a mention in a national newspaper? And then when they finally did, it added hardly any extra visitors to their website? We have a few clients that experienced this recently and we thought it was quite interesting.
Have you or any of your clients experienced this unusual phenomenon? Please let us know. We might do a more in depth analysis at some future point.
In the meantime, in the absence of any reliable scientific (or otherwise) data, we will rely on our own intuition to spew out some easily challengeable observations and conclusions. Blog posts are great aren't they? Imagine being able to write such opinion-based stuff when you were in college. Thank god these days are behind us :-)
Observations
(Remember, we are focusing here on businesses that generate most or all of their income from online product/service sales.…
Our client manager, Ronan, hates the word 'guru'. So we have to describe him as simply being 'knowledgeable' when it comes to social media.
As an official political 'anorak' you will find him tweeting away at night on twitter hashtags such as #vinb #rtefl #twip #rtept. He's also pretty active on Facebook and Linkedin. He was recently asked to write an article for Business and Finance in their 'Management Clinic' feature.
One of our favourite websites is Made In Hollywood. The owner is Fran Hollywood and basically they can make anything out of Styrofoam (Polystyrene). We've just launched a new portfolio update for Fran. There are simply loads more photos of their latest work.
If you are builder or architect, you will be interested in the architecture portfolio. If you are in marketing or PR, you will find some very interesting product samples in the Marketing portfolio.
What do you think of our new website? We've just launched and would welcome your feedback.
We have a new portfolio section and also a case study section where you can view more details about the type of work that we do.
Our blog is also new so check back regularly for updates or sign up to our RSS Feed.
