May
31
If you have recently had a blog installed on your business website, you may find this helpful. The purpose of this article is to help you ensure that your Blog:
- Enhances the image and credibility of your business
- Drives additional traffic to your website
- Delivers a return on your investment
What are the benefits of having a Blog?
- It allows your business comment in an authoritative way about issues affecting your clients and your industry.
- It enhances the credibility of the business and of individual staff members within the business.
- It can be very helpful in driving additional traffic to your website.
- The articles written can also be used to set up a monthly newsletter.
Why your Blog needs to be actively managed
The simple reason is that, in our experience, it it's not managed it won’t be regularly updated. Not only do you stop getting the benefits from your Blog, you…
Feb
10
We've seen articles in the past with over 30 tips for writing content. Slight overkill we think. Here are the 7 that we push with our clients.
- Prioritise quality over quantity. Your content should be readable, relevant and reviewed regularly. Don't spend time writing content that no one will ever end up reading.
- Plan the layout of the content. The more content you have on your website, the more important it is to plan the layout. The hierarchy needs to be intuitive to a visitor and content needs to be easy to find. If they need to spend time figuring out your site, this will mean they will either leave or at best will spend less time reading what you want them to read.
- Stay focused on your online goals. Write content that supports these goals.
- Do not use the full width of the screen. Wider screen sizes are now being used in more browsers. Don't be tempted to use the space for…
