Have you heard the one about the online business that tried and tried and tried, for months and months and months, to get a mention in a national newspaper? And then when they finally did, it added hardly any extra visitors to their website? We have a few clients that experienced this recently and we thought it was quite interesting.
Have you or any of your clients experienced this unusual phenomenon? Please let us know. We might do a more in depth analysis at some future point.
In the meantime, in the absence of any reliable scientific (or otherwise) data, we will rely on our own intuition to spew out some easily challengeable observations and conclusions. Blog posts are great aren't they? Imagine being able to write such opinion-based stuff when you were in college. Thank god these days are behind us :-)
Observations
(Remember, we are focusing here on businesses that generate most or all of their income from online product/service sales.…
We've seen articles in the past with over 30 tips for writing content. Slight overkill we think. Here are the 7 that we push with our clients.
- Prioritise quality over quantity. Your content should be readable, relevant and reviewed regularly. Don't spend time writing content that no one will ever end up reading.
- Plan the layout of the content. The more content you have on your website, the more important it is to plan the layout. The hierarchy needs to be intuitive to a visitor and content needs to be easy to find. If they need to spend time figuring out your site, this will mean they will either leave or at best will spend less time reading what you want them to read.
- Stay focused on your online goals. Write content that supports these goals.
- Do not use the full width of the screen. Wider screen sizes are now being used in more browsers. Don't be tempted to use the space for…
